Our fast-absorbing liquid gold elixir delivers intense hydration to all
curl types, restores natural luster, and protects against damage.

Leave in or rinse out: Our ultra-rich cream formula deeply moisturizes and helps protect curls-especially those experiencing dryness, frizz, and breakage.

Natural botanicals nourish hair from within to encourage optimal curl formation in both first- and second-day styles.

Our most advanced frizz fighter for all curl types, now in a stronger hold formula ideal for extreme humidity or for curls that require more structure.

The best just got better. Our signature, award-winning formula now upgraded to include Anti-Frizz Nano Technology for advanced frizz protection

Our nourishing detangler provides a protective shield against heat damage and primes curls for a perfect frizz-free finish.

Our new cream styler defends against frizz with ultra-light and pillow-soft hold for long-lasting, smooth, touchable curls.

Our restorative bi-phase spray combines two high-performing formulas in one to reactivate frizz-free curl definition as it nourishes and hydrates.

This fast-absorbing cream builds body and definition from the inside out.

Designed for finer hair, this curl activating jelly gives curls life.

Light-as-air mousse creates softly defined, volumized curls while infusing targeted nourishment.

Lightweight gel-cream hybrid infuses curls with vitamins, proteins, and botanicals as it locks in natural curl definition and shine.

This spiral curl routine is sure to strengthen your curl pattern and encourage volume and movement!

Do your guests want frizz-free definition without compromising on voluptuous volume?
Learn how to create dream curls using these hero Ouidad products and fool-proof techniques!

Utilizing Ouidad’s Vital Curl+ collection we’ve created a frizz free lived in look. Taking a Denman brush alongside Define and Shine Curl Cream in sections to provide definition. Diffused with the Smart X by Bio Ionic.

Creates a balanced, breathable moisture foundation that encourages curls to form and leaves hair soft and silky.

Nutrient-rich conditioners feed thirsty curls with intense moisture, renewing strength and adding instant softness and definition.

If you’re looking for maximum hydration for tight curls, look no further. This video gives a step-by-step on how to achieve hydrated and defined curls.

Deeply conditions and moisturizes strands while restoring extremely dry coils.